Erling Haaland NFT trading card sells for £500,000, SMASHING the previous Cristiano Ronaldo record

Erling Haaland NFT trading card sells for a whopping £500,000, breaking the previous record held by Cristiano Ronaldo’s version of around £100,000

  • A rare Sorare trading card featuring Erling Haaland has been sold at an online auction
  • The sale surpassed the previous record for Cristiano Ronaldo’s £300,000 card
  • The card can now be used one time as part of the weekly trading card game











Erling Haaland’s status as one of the world’s most famous players continues to grow after a rare copy of his NFT trading card was sold for a record £500,000.

The Borussia Dortmund striker is already seen as one of the world’s best strikers and is expected to help take football into the future as the likes of Lionel Messi and Cristiano Ronaldo reach the end of their careers.

And Haaland’s popularity is already beginning to trump Ronaldo, after an online auction on Sunday saw a belated flurry of traffic, in which his digital trade was sold for a figure that largely usurped the former NFT in which the Manchester United star featured.

NFT Ronaldo previously set a record £300,000 when it was sold in November.

However, the picture on the Portuguese card was still playing for Juventus even though he had already played 12 times for United after returning to the Red Devils last summer.

Even that price was seen as disappointing, with auctioneer Bonhams predicting a sale that could stretch to £900,000.

NFT producer Sorare claimed before the Haaland card was auctioned that it “could go down as the most expensive auction in the platform’s history.”

Haaland's card beats an earlier version featuring Ronaldo, which sold for £300,000

Haaland’s card beats an earlier version featuring Ronaldo, which sold for £300,000

With the auction approaching the last minute, many of those involved in the online bid seemed surprised as the value of the highest bid nearly doubled to the number eventually sold.

The winner of the auction was a Sorare collector under the username Zima Blue, who paid for the card with 255.100 Ethereum – a cryptocurrency used to trade cards.

The Haaland card is now among the most valuable digital items in the entire sport, but his trading cards have also proven popular in the physical realm as well.

A one-off signed “superfactor” card from Topps Chrome produced during his debut season in Dortmund sold for £330,000 in July.

Haaland's popularity means that he has a high value in the car business both digitally and physically

Haaland’s popularity means that he has a high value in the car business both digitally and physically

The Haaland NFT Card can now be used one time as part of a digital trading card game in Sorare’s next generation fantasy football game.

The game is based on real-world matches and players earn points up to 100 based on their quantifiable positive contributions (goals, assists, etc) and negative actions (red and yellow cards, etc.).

There are five players on each team and users compete online in match rounds.

What are NFTs?

What is NFT?

A Non-Fungible Token (NFT) is a unique digital token that is encrypted with the artist’s signature, verifies its ownership and authenticity, and is permanently associated with the piece.

How do they look?

Most NFTs include some nice digital artwork, such as photos, videos, GIFs, and music. In theory, anything digital can be converted to an NFT.

Where do you buy them?

Currently, NFTs are most commonly sold in so-called ‘drops’, timed sales online through blockchain-backed marketplaces such as Nifty Gateway, Opensea and Rarible.

Why would I want to own one?

There are a host of reasons why someone might want to buy an NFT. For some, the reason may be sentimental value, because NFTs are seen as collectors’ items. For others, it is seen as an investment opportunity similar to cryptocurrencies, because the value can increase.

When were NFTs created?

Writer and podcaster Andrew Steinwold traced the origins of the NFTs back to 2012, with the creation of the color cryptocurrency. But NFTs didn’t move into the mainstream until five years later, when the blockchain game CryptoKitties began selling virtual cats in 2017.

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