Erling Haaland NFT trading card sells for a whopping £500,000, breaking the previous record held by Cristiano Ronaldo’s version of around £100,000
- A rare Sorare trading card featuring Erling Haaland has been sold at an online auction
- The sale surpassed the previous record for Cristiano Ronaldo’s £300,000 card
- The card can now be used one time as part of the weekly trading card game
Erling Haaland’s status as one of the world’s most famous players continues to grow after a rare copy of his NFT trading card was sold for a record £500,000.
The Borussia Dortmund striker is already seen as one of the world’s best strikers and is expected to help take football into the future as the likes of Lionel Messi and Cristiano Ronaldo reach the end of their careers.
And Haaland’s popularity is already beginning to trump Ronaldo, after an online auction on Sunday saw a belated flurry of traffic, in which his digital trade was sold for a figure that largely usurped the former NFT in which the Manchester United star featured.
NFT Ronaldo previously set a record £300,000 when it was sold in November.
However, the picture on the Portuguese card was still playing for Juventus even though he had already played 12 times for United after returning to the Red Devils last summer.
Even that price was seen as disappointing, with auctioneer Bonhams predicting a sale that could stretch to £900,000.
NFT producer Sorare claimed before the Haaland card was auctioned that it “could go down as the most expensive auction in the platform’s history.”

Haaland’s card beats an earlier version featuring Ronaldo, which sold for £300,000
With the auction approaching the last minute, many of those involved in the online bid seemed surprised as the value of the highest bid nearly doubled to the number eventually sold.
The winner of the auction was a Sorare collector under the username Zima Blue, who paid for the card with 255.100 Ethereum – a cryptocurrency used to trade cards.
The Haaland card is now among the most valuable digital items in the entire sport, but his trading cards have also proven popular in the physical realm as well.
A one-off signed “superfactor” card from Topps Chrome produced during his debut season in Dortmund sold for £330,000 in July.

Haaland’s popularity means that he has a high value in the car business both digitally and physically
The Haaland NFT Card can now be used one time as part of a digital trading card game in Sorare’s next generation fantasy football game.
The game is based on real-world matches and players earn points up to 100 based on their quantifiable positive contributions (goals, assists, etc) and negative actions (red and yellow cards, etc.).
There are five players on each team and users compete online in match rounds.
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