Sleepwear and Loungewear Market Size to Grow by USD 13.36 billion| Market Research Insights Highlight Increased Demand for Designer and Premium Sleepwear and Loungewear as Key Driver

Seller Insights

The sleepwear and sleepwear market is segmented, and sellers propagate growth strategies such as offering customized apparel and selling products in bulk through online auction to compete in the market. The report analyzes the competitive landscape of the market and provides information on several market vendors, including:

  • American Eagle Outfitters Inc.
  • Authentic Brands Group LLC
  • Chantelle Collection
  • H & M Hennes & Mauritz AB
  • Hanesbrands Inc.
  • L Brands Inc.
  • Mash Holding Co. Ltd.
  • PVH Corporation.
  • Ralph Lauren Corp.
  • Wacoal Holdings Corp.

Find out more highlights about vendor growth strategies and their product offerings, Read a free sample report.

Geographical market analysis

APAC will offer maximum growth opportunities in the Sleepwear and Sleepwear market during the forecast period. According to our research, the region will contribute 44% of the global market growth and is expected to dominate the market until 2025. China And India are the key countries of the sleepwear and sleepwear market in the Asia Pacific region. The market growth in the Asia-Pacific region will be faster than the growth of the market in other regions. The increasing introduction of global brands and adoption of luxury sleepwear and sleepwear will lead to the growth of the sleepwear and sleepwear market in the Asia Pacific region during the forecast period.

Learn more about the geographical distribution of this market along with detailed analysis of the top regions. View our report snapshot

Major Sector Analysis
By product, the Sleepwear segment will have significant growth in market share during the forecast period. The growing demand for new designs and trends among young consumers between the ages of 18-30 years is driving this segment.

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Market Drivers and Key Challenges:
the Increasing demand for luxury sleepwear and sleepwear with distinctive design One of the main factors driving the growth of the sleepwear and sleepwear market. Evolving customer preferences, along with increasing purchasing power and a heightened awareness of fashion, are driving the demand for designer, luxury sleepwear and sleepwear. Due to the increasing demand for luxury sleepwear and sleepwear, sellers are investing heavily in product innovations and focus on using sustainable raw materials and technologies that enhance the performance, appearance and design of products. Products with advanced features and innovative designs are more expensive than regular sleepwear and sleepwear. This leads to increased product differentiation along with the extension of the product line.

the Presence of counterfeit products It is the main challenge for the growth of the sleepwear and sleepwear market. The growing market outlook and demand for pajamas and pajamas is leading to the penetration of counterfeit pajamas and pajamas, especially in developing regions. The demand for fakes is high due to their low price. Hence, the availability of counterfeit products affects the selling and pricing strategies of sellers by reducing their market shares and hampering their reputation. As a result, global sellers are forced to price their products low, reducing their profit margins and turnover.

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Online Retail Apparel Market by Product, End User, and Geography – Forecast and Analysis 2021-2025

Sleepwear and sleepwear market scope

Report coverage


page number


base year


prediction period


Growth Momentum and CAGR

Acceleration at a compound annual growth rate of 5.96%

Market Growth 2021-2025

13.36 billion US dollars

Market Structure, Market Structure


Annual Growth (%)


Regional Analysis

Asia Pacific, Europe, North America, South America, Middle East and Africa

Market share performance

Asia Pacific 44%

Main consuming countries

The United States, China, India, Germany and France

Competitive scene

Leading companies, competitive strategies and scope of consumer engagement

Company Profile

ACACIA, Aimer Group, American Eagle Outfitters Inc. , Authentic Brands Group LLC, BESTSELLER AS, Boardriders Inc. , Chantelle Group, H&M Hennes & Mauritz AB, Haddow Group, Hanesbrands Inc. Jockey International Inc. , Kering SA, L Brands Inc., La Perla Global Management (UK) Ltd., LISE CHARMEL USA Corp., Lunya Co., LYMI Inc., MASH Holdings Co. Ltd., Parah Srl, PVH Corp., Ralph Lauren Corp., eafolly Pty. Ltd., Sleepy Jones Inc., Stella McCartney Ltd., Tapestry Inc., Triangle Group Ltd., Triumph Global Sales AG, Under Armor Inc., Urban Outfitters Inc., and Waqual Holdings Corp.

market dynamics

Key market analysis, market growth triggers and obstacles, Analysis of fast-growing and slow-growing segments, Impact of COVID-19 and future consumer dynamics, Market status analysis for the forecast period,

field of personalization

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about us:
Technavio is a global leader in technology research and consulting. Their research and analysis focus on emerging market trends and provide actionable insights to help companies identify market opportunities and develop effective strategies to improve their market positions. With over 500 dedicated analysts, Technavio’s reporting library consists of more than 17,000 reports and statistics, covering 800 technologies, spanning across 50 countries. Their client base consists of organizations of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in current and potential markets and to assess their competitive positions within changing market scenarios. .

Technavio Research
Jesse Maeda
Marketing and Media Executive
United States: +1844364 1100
United Kingdom: +44 203893 3200
email:[email protected]

The source is Technavio


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