Technavio’s K-12 Testing and Assessment Market Research Report Highlights the Key Findings in the Area of Vendor Landscape, Key Market Segments, Regions, and Latest Trends and Drivers

landscape seller

The market structure is expected to remain fragmented during the forecast period. Vendors deploy various organic and inorganic growth strategies to compete in the market.

CogniFit Ltd. and Educational Testing Service, Edutech, and Instructure Inc. and MeritTrac Services Pvt Ltd. and NIIT Ltd. and Pearson Plc, Providence Equity Partners LLC, and Scantron Corp. and Think and Learn Pvt. Ltd. Among others are some of the few major vendors that are vying to maintain their market position in the market.

Several market players are engaging in strategic partnerships and joint ventures as well as launching differentiated products to advance their game in the K-12 testing and assessment industry. For example, in July 2021The Educational Testing Service launched the 2021 JD-Next program with University of Arizona For the law school’s latest commitment to diversity.

Show more About the sellers market scene with a comprehensive list of sellers and their offers.

Market Segmentation Key

  • Segmentation by product:
    • Curriculum-Based Test:
      • Curriculum-based tests and assignments dominate the global testing and assessment industry from K-12. Pen and paper-based assessments have traditionally dominated the curriculum-based testing work. This underscores the fact that educational technology solutions are not well known in emerging and developing countries. With the advent of technology, many teachers and educational institutions are opting for blended online assessment methods. As a result, they form partnerships with a variety of vendors that provide digital testing and assessment solutions to the K-12 market. As a result, sellers have a great potential to profit from this market segment.
  • Segmentation by method:
    • blended method:
      • In terms of distribution channels, the offline segment generated maximum revenue in the market in 2020.
      • Due to the growing popularity of this method and its benefits, such as reduced cost and increased efficiency in assessment, many schools are opting for blended learning solutions.

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Regional Market Outlook

North America It will contribute to 46% of the market growth during the forecast period. The growth of this region can be attributed to the increasing number of government initiatives to improve the quality of education and the overall development of students.

Regardless of the regions, if we look at the growth of the market nationwide, the United States, China, United kingdom, Germany, And Canada It will contribute to achieving the highest growth in the market.

Download our free sample report For more key points about the regional market share of most of the above countries.

Latest trends, K-12 test leadership and market assessment

  • market driver:
    • Increase the use of analytics:

Many schools around the world use assessment programs that include learning analytics. Due to the advancement of technology and the increasing use of big data in the educational industry, the idea of ​​learning analytics is gaining popularity in the global K-12 testing and assessment market. Learning analytics and adaptive learning are included in the testing module, allowing schools to deliver a personalized learning experience. The learning analytics strategy focuses on obtaining usable data for use in the classroom to project individual student growth and outcomes. Teachers and educators use the data collected to assess the learning needs of children.

  • Market trend:
    • Increasing focus on formative learning tools:
      • Formative assessment is the process of evaluating students as they progress in their studies. Formative learning allows teachers to take on the role of facilitator rather than the role of teacher. This learning method is used to identify learners’ weaknesses and provide feedback. This strategy assists teachers in their efforts to improve their education. With the growing popularity of online learning and the adoption of digital content, many teachers are investing in various formative assessment tools to improve their teaching methods and provide students with experiential learning.

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K-12 . Testing and Evaluation Market Scope

Report coverage


page number


base year


prediction period


Growth Momentum and CAGR

Accelerate at a compound annual growth rate of 10.19%

Market Growth 2021-2025

$8.24 billion

Market Structure, Market Structure


Annual Growth (%)


Regional Analysis

North America, Europe, Asia Pacific, South America, Middle East and Africa

Market share performance

North America 46%

Main consuming countries

The United States, China, the United Kingdom, Germany, and Canada

Competitive scene

Leading companies, competitive strategies and scope of consumer engagement

Company Profile

CogniFit Ltd. and Educational Testing Service, Edutech, and Instructure Inc. and MeritTrac Services Pvt Ltd. and NIIT Ltd. and Pearson Plc, Providence Equity Partners LLC, and Scantron Corp. and Think and Learn Pvt. Ltd.

market dynamics

Key market analysis, market growth triggers and obstacles, Analysis of fast-growing and slow-growing segments, Impact of COVID-19 and future consumer dynamics, Market status analysis for the forecast period,

field of personalization

If our report doesn’t include the data you’re looking for, you can access our analysts and customize the segments.

about us

Technavio is a global leader in technology research and consulting. Their research and analysis focus on emerging market trends and provide actionable insights to help companies identify market opportunities and develop effective strategies to improve their market positions. With over 500 dedicated analysts, Technavio’s reporting library consists of more than 17,000 reports and statistics, covering 800 technologies, spanning across 50 countries. Their client base consists of organizations of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in current and potential markets and to assess their competitive positions within changing market scenarios. .


Technavio Research
Jesse Maeda
Marketing and Media Executive
United States: +1844364 1100
United Kingdom: +44 203893 3200
email: [email protected]

The source is Technavio


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