New YorkAnd January 12 2022 /PRNewswire/ — Topps, the global leader in sports, leisure and collectible trading cards and part of Trading Cards Fanatic, today announced a new partnership with the Gonzaga Bulldogs Star Center, Chet Holmgren, which marks a game-changing expansion of its product range once again into the basketball space. The Holmgren deal is the largest investment in Name, Image and Similarity (NIL) Topps has ever made with a college athlete, and the offerings will include physical and digital trading cards, product rights such as Bowman University Basketball and Bowman NEXT, signed trading cards, and sponsored social media content.
As a five-star recruit and number one player in the 2021 class, Holmgren will expand Topps’ diverse product offering while continuing to expand their ever-growing footprint and roster of high-profile athletes and superstars.
“At Tops, we are always looking for ways to expand our reach to new audiences and celebrate hardworking and determined athletes in all areas of sport on a professional and team level,” David Lener, vice president and general manager of Global Sports & Entertainment at Topps. “This new partnership with Chet represents an exciting new addition to our product portfolio, and we are thrilled to continue introducing sports enthusiasts and collectors, old and new, to our trading cards through yet another innovative collaboration.”
“I am so excited to be partnering with a company as iconic as Topps that has showcased some of the best athletes in the world for the past 80 years,” Chet Holmgren. “I look forward to collaborating with Topps as they continue filming the game and am excited to share my passion for basketball with fans and collectors around the world.”
Tops Partnership with Chet Holmgren It will feature a player-curated collection, artist-based collection, and fan-favorite Topps NOW cards capturing the highlights from the 2021/2022 season for the enjoyment of collectors and basketball fans. A limited-edition card will also be issued with 100 percent of the proceeds benefiting Can Do Canines, an important non-profit organization for Holmgren. Can Do Canines are dedicated to improving the quality of life for people with disabilities by creating mutually beneficial partnerships with specially trained dogs. All-new products are scheduled to be launched in 2022.
For more information on Topps products and offers, please visit https://www.topps.com/.
About Tops Company
Founded in 1938, Topps is part of Fanatics Trading Cards, a next-generation physical and digital trading card company launched in 2021 that is a subsidiary of Fanatics, Inc. Consumers with a diverse, attractive, cross-platform product portfolio that includes physical and digital collectibles, trading cards, trading card games, poster collections, albums, memorabilia and curated demo events. Features include Major League Baseball, Major League Soccer, UEFA Champions League, Bundesliga, National Hockey League, Formula 1, Star Wars, children’s trash pail®, and more. Topps Digital Sports & Entertainment has reached out to people around the world who have downloaded our apps including Topps® punt®, tops® kick®Star Wars™: Card Dealer from Topps®, tops® NHL SKATE™, Marvel Collect! by Tops® and Disney Collect! by Tops®. For additional information, visit fanaticsinc.com, topps.com and play.toppsapps.com.
Source: Tops Inc