All Elite Wrestling entered the world of trading cards, as AEW entered into an agreement with Upper Deck for its first trading card series. Upper Deck’s first AEW trading card deck will feature all of the company’s big names and champions, and will also include rare and iconic cards. These will include Wednesday in Action’s special decks, a shadowbox of cards for the best wrestlers and tag teams, as well as The Dotted Line, which will feature rare autographs. There will also be Rhodes to Success, which will witness unforgettable moments from Cody’s career.
Upper Deck has also teamed up with Jazwares, who created the AEW characters, to create an exclusive 100-card yellow core deck. Collectors can find exclusive 3-card packs in select AEW characters starting with Unmatched Series 3, which will hit stores in early 2022. They can also find a second wave of packs in Unrivaled Series 9, which will start in Spring 2022.
The opening group will feature Kenny Omega, Chris Jericho, Cody Rhodes, The Young Bucks, AEW World Champion, Women’s World Champion, Dr. Brett Baker, The Lucha Brothers, Sting, Jon Moxley, Miro, Darby Allen, Nyla Rose, Ty Kunti, Hikaru Shida, and more.
“The response to our exclusive relationship with AEW has been overwhelming, so we’re excited to launch our much-anticipated inaugural collection,” said Paul Zickler, Sports Brand Manager, Upper Deck. “We are thrilled to put AEW’s famous talent in the spotlight like never before.”
“This partnership allows us to bring another dimension to the AEW collector’s experience with this exclusive Parallel Collection from Upper Deck, an industry leader and long-trusted company,” said Gregory Mitchell, Vice President of Brand at Jazwares. “AEW’s fan base is very passionate, and the collaboration between action characters and trading cards would be really helpful!”
“Upper Dick and the Jazzwaris are critical pillars of AEW’s growing licensing and merchandising business,” said Mark Kaplan, AEW Vice President of Licensing. “In addition to providing us with another way to interact with our amazing fans, product innovation and implementation brings retail partners a unique point of difference to their customers.”
AEW’s new trading cards came out later this year.
Are you excited about AEW’s first set of trading cards? Let us know in the comments or as always you can talk all about wrestling with me on Twitter @MattAguilarcb!