Using Criticism to Increase Sales

December 21, 2021


Sad blue faces highlight the idea of ​​using cash to increase sales.

You’ve probably had to deal with professional criticism at some point (or often) in your sales career. In such a fast-paced, stressful career that is constantly focused on results, we often get our fair share of criticism from colleagues, managers, clients and prospects.

If you want to be successful in sales, you must learn to accept cash and use it to your advantage. It’s easy to get caught up in your mistakes when others point them to you. But, there are steps you can take to effectively transcend negativity and achieve success through the criticism you receive.

1. Changing the definition of criticism

Remove the word ‘criticism’ from your vocabulary and replace it with ‘feedback’. Change the way you think about comment The ones you receive help shift the situation from negative to positive.

Don’t struggle with feedback from your customer, try to understand their point of view and use that knowledge to improve yourself. If you are constantly losing paperwork, it could be a sign that your organization needs improvement. If your customer mentions the value your competitor offers and you don’t currently, perhaps you can discover new opportunities for your business as well.

Note that once you change the problem definition, you move from an error state to an optimization state.

2. You are not alone

we All You have and will receive feedback from multiple sources throughout our career.

You don’t have to aim for perfection.

You simply need to approach your work with a desire to learn and improve.

3. Take action from the criticism you receive

Learning from the feedback you receive is wonderful. It’s an important first step! However, any knowledge you gain is useless unless you put it into practice.

If you discover that your organization’s skills need improvement, take steps to improve them! If you’ve learned that you need to communicate more effectively, start looking for ways to improve your communication!

By using the feedback you receive as learning experiences, you break down any tension you may be feeling and go into a state of improvement. The most successful sales professionals are simply those who make mistakes, receive feedback, and take positive action to enhance their skills!

What is one of the feedback you have received and its improvement in the past?

Connect with Colin about how to use cash to increase your sales.

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