Way of Will Inc. Begins Trading on the Canadian Securities Exchange and Provides Outlook for 2022

Toronto, Jan. 31, 2022 (GLOBE NEWSWIRE) – Way of Will Inc. (CSE: WAY) (“The Way of Will” or the “company”), an alternative healthcare company, announced the start of trading on the Canadian Stock Exchange ( custom search engine) today under the symbol “WAY”. The company also provides an update on its operations and an upcoming roadmap for growth.

Way of Will is a Canadian wellness brand best known for its botanical products with a focus on aromatherapy and active lifestyles. Led by founder and CEO Willie Tsang, the company has worked with several retail giants to expand its brand presence across North America both online and in brick-and-mortar stores.

“We are very excited to debut on the Canadian Stock Exchange,” commented Willy Tsang, who founded the company in 2016. “This is one of many critical steps we are taking to ensure continued growth as a leading natural wellness brand.”

Product extension and market expansion

Next year, Way of Will sets its sights on creating new revenue streams to further diversify its market position. Using a well-established strategy with demonstrated success, the company has assembled an experienced and accomplished team to lead product launches beginning in the first quarter of 2022, while leveraging its health brand’s power to grow its sub-brand, Nude & Crude and Gū Society. In addition to introducing new product variants into the brand’s existing collections, the company has plans to expand beyond body care products to supplements and functional home products, as well as launch its own market platform.

Key Performance Indicators

Way of Will is pleased to announce that it has successfully achieved and exceeded several KPIs in 2021:

  • Increased revenue from $1.9 million in 2020 to $3.7 million in 2021 at a compound annual growth rate of 22% over the past three years.

  • Gross margins increased from 31% in 2020 to 46% in 2021, due in large part to sales coming from the company’s e-commerce platform.

  • Way of Will products have been launched in a leading supermarket chain, Whole Foods Market with 450 stores across the United States

  • Amazon and Walmart market sales increased 3-8%.

Operational improvements

In anticipation of its continued growth, the company will focus on streamlining and enhancing existing operations in the coming year, sharpening efficiencies, improving performance while reducing costs, and enhancing marketing and production efforts to boost sales. In addition, the company intends to:

  • Build a team of digital marketing experts to enhance sales and marketing efforts.

  • Launching its sub-brand, Gū Society, to expand beyond essential oils and into the nutritional supplement category.

  • Introduce a home product line, from natural room sprays with essential oils, to go beyond skin and body care products.

  • Continue to develop its marketplace platform, where consumers and health experts can also connect to build and foster a strong brand community.

2022 predictions

Way of Will anticipates explosive growth in 2022 as the company continues to enhance its marketing and product development strategies, backed by its strong team of well-known administrators and managers with decades of proven experience running multi-million dollar companies. The company will leverage its experience and brand authority in the health sector to continue to provide a growing and demanding assortment of natural products and health services to consumers, bringing them closer to becoming the leading brand of health products in North America.

Inventory thetions

The company also announces that it has granted 4,190,000 incentive stock options to directors, officers, employees and consultants. Incentive stock options have an exercise price of $0.10 per share, are valid for 5 years from the grant date and are subject to regulatory approval.

About Way of Will Inc.

Way of Will is a Canadian CPG manufacturer and retailer that offers a full line of natural and vegan health products. Way of Will currently offers a total of 191 SKUs of natural skin care and wellness products through its main brand and sub-brands, Nude & Crude and Gū Society. To learn more, please visit: www.wayofwill.com

On behalf of the board of directors

Way of Will Inc.

Willy Tsang
CEO and Director

For more information, please contact:

Willy Tsang at [email protected]

CSE is not responsible for the adequacy or accuracy of this version.

Cautionary statement regarding forward-looking information

This news release contains certain statements that may constitute forward-looking information under applicable securities laws. All statements, other than those relating to historical facts, that deal with activities, events, results, results, developments, performance or achievements that the Company expects, anticipates, or will occur in the future (in whole or in part) should be considered information-seeking. This information may include, but is not limited to, data relating to the following: CompanyBusiness and business plans; Company strategy and current focus on brand development and new products, including with regard to projected growth. Often, but not always, forward-looking information may be identified using words such as “plans,” “expects,” “expects,” “budget,” “scheduled,” “estimates,” “forecast,” “intends,” “expects.” ”, or “believes”, or variations (including negative variations) of these words and phrases, or phrases formed in the future tense or implying that some action, event or outcome “could,” “could,” “may,” ‘ or ‘will’ (or other preceding variants) be taken, occur, materialized, or materialized. Forward-looking information is based on currently available competitive, financial and economic statements, operating plans, strategies or beliefs as of the date of this news release, but includes known and unknown risks, uncertainties, assumptions and other factors that could cause actual results to be materially different from any of the Company’s results, performance, or Future achievements expressed or implied by the forward-looking information. These factors may be based on information currently available to the Company, including information obtained from third-party industry analysts and third-party sources, and are based on management’s current expectations or beliefs about future growth, results of operations, and future capital (including the amount of nature and sources of financing) and expenditures. Any and all forward-looking information contained in this press release is expressly qualified by this cautionary statement and the Company expressly disclaims any intention or obligation to update or revise any forward-looking statements whether as a result of new information, future events or otherwise, except as required by applicable law.

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